Airtel Advocates for Level Playing Field with Jio on TV Content on Telecom Apps

A Look at Airtel's Push for Equal Treatment in TV Content on Telecom Apps

Telecom giant Airtel has been advocating for a level playing field with its competitor Jio when it comes to TV content on their respective telecom apps. Here is a closer look at Airtel's push for equal treatment.

Background

Both Airtel and Jio offer telecom apps that provide access to TV content. However, Airtel has expressed concerns that Jio has an unfair advantage when it comes to the content available on their app. Airtel argues that Jio is offering exclusive content that is not available to Airtel users, giving Jio an edge in the market.

Airtel's Response

In response to this perceived disadvantage, Airtel has been pushing for a level playing field when it comes to TV content on telecom apps. Airtel has called on the Telecom Regulatory Authority of India (TRAI) to intervene and ensure that all telecom apps have access to the same TV content.

Airtel argues that this equal treatment is necessary to promote healthy competition in the market and to ensure that users have access to the widest range of TV content possible.

Jio's Position

Jio has not yet responded publicly to Airtel's push for a level playing field. However, it is likely that Jio will defend its exclusive content offerings and argue that it is simply providing more value to its customers.

Final Thoughts

The debate over TV content on telecom apps is an important one for both Airtel and Jio. As the market for telecom apps continues to grow, it is likely that this debate will become more prominent. Airtel's push for equal treatment is a sign that the company is committed to promoting competition and ensuring that users have access to the widest range of TV content possible. It remains to be seen how Jio will respond to this push for a level playing field.