HP Amplify Event’s Second Act Was Worth the Wait


 After attending the HP Amplify Partner Conference 2024 in Las Vegas last week for three days, I can state unequivocally that I have rarely participated in a technology event where my initial reaction changed so dramatically within the first 24 hours.

For those unfamiliar, HP’s Amplify event annually showcases its latest technologies and innovations to empower partners and customers in the digital age. The show serves as a platform for HP to demonstrate its vision for the future of technology and its role in shaping a more inclusive and sustainable world.

With that as a backdrop, the first day didn’t exactly knock me off my feet, as the keynotes lacked significant substance or major product news. The company leadership clarified that HP is embracing AI in a full-throated and consequential manner.

Fellow CEOs Pat Gelsinger from Intel, Qualcomm’s Cristiano Amon, Microsoft’s Satya Nadella, and Alphabet’s Sundar Pichai added big-name star power with short real-time interviews with HP CEO Enrique Lores. They spoke about their respective companies’ commitments to maximizing the AI business opportunity, but little substance was offered about how.

HP’s urgency in making a strategic pivot to embracing AI was evident on the first day 

HP Amplify Event’s Second Act Was Worth the Wait HP Amplify Event’s Second Act Was Worth the Wait Reviewed by Ninja Tech on April 04, 2024 Rating: 5

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